Summary The Digital Sales Account Executive is responsible for the creation and delivery of digital print sales presentations to prospective clients, along with the development and management of leads, prospects, and new business. Additionally, the Executive cold calls, closes sales, and manages overall sales strategies to achieve target goals. The Executive establishes and maintains business relationships with existing and potential customers to determine product needs and to coordinate and present design concepts and work proposals; advises clients as to scheduling, costing and availability of products, investigates problems and services accounts.
JOB FUNCTION / PURPOSE
Conducts targeted outreach to prospects via email and phone calls to establish online or in person meetings with key digital decision makers to drive new business and meet new business revenue goals
Builds and maintains effective opportunities, forecasts and pipeline in Newbiz and CRM
Closes new business, meets and exceeds Sales revenue goals set forth by Sales Director
Uses knowledge of market, suppliers, customers and competitors to gain profitable new business and to increase profitability of existing ones
Assertively goes after and follows up on all leads, especially digital.
Provides strategic advice and helps businesses get the best ROI on their advertising investment by working closely with them in a consultative role.
Forecasts and manages pipeline for timely progression of prospects to customers
Ensures that agreed-upon alternatives for the client have the support of all parties involved internally and externally. Considers design, applications, costing, scheduling and availability in recommending various options.
Maintains contact to build relationship for future business when immediate opportunity is not present.
Accurately allocates sales probabilities for every prospect and achieves target conversion ratios for each step in the sales process
Promotes ideas persuasively and shapes the opinions of others. Effectively persuades and influences individuals and can overcome the resistance of others
Effectively manages own time and resources to ensure that work is completed efficiently. Effectively closes contracts in a timely manner
Self-starting; seizes opportunities as they arise. Completes assignments independently without constant supervision
Spends largest percentage of time in the field, prospecting new customers and cultivating existing customers. Networks inside and outside the company to broaden business knowledge and increase personal effectiveness.
Has a thorough understanding of the competition; stays familiar with their strategy, products, and services. Gathers, synthesizes, shares and acts on knowledge of markets and customers to grow profitable volume and build brand equity.
Understands the meaning and interrelationship of key financial indicators including profit, costs and margins.
Has the ability to sell digital media, with a specific focus on display and/or mobile.
Communicates all Client project requirements through CRM system. Has a thorough understanding of manufacturing, design, digital, AR, and 3PL capabilities.
Ensures ongoing satisfaction through responding promptly, resolving issues and following up to determine satisfaction.
Keeps up to date with digital print technology
Other duties as assigned
ACCOUNTABILITIES Expected to initiate and close new Client contacts, enhance existing business relationships and service accounts as needed to exceed Customer satisfaction. Meet or exceed agreed upon sales goals.
EDUCATION, EXPERIENCE, AND COMPETENCIES
BS degree in Business or related field, preferred
Minimum of 2 years of digital or media sales, or B2B sales in related industries: Printing, permanent/semi-permanent displays, corrugated, paper board, digital and marketing agencies.
Proven track record of Digital print sales and exceeding revenue goals.
Hunter mentality to drive business
Strong knowledge of digital marketing platforms
Strong presentation skills and communication skills (verbal/written/listening)
Thorough knowledge of CRM software, MS Word, Excel, Power Point, and other applicable tools
Valid Driver's License with DMV evidence of good driving record.
We employ all persons who are legally authorized to work in the U.S. (U.S. Citizens, lawful permanent residents, refugee or asylee- all require proper identification and documentation).
Associated topics: administrative, leader, management, manager of sales, principal, regional sales manager, sales executive, sales manager, team lead, team leader
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.