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supervisor | Director, Marketing in Washington, PA
C&S Wholesale Grocers
$109,185.00 - 111,780.00 / Year *
100 Park Ln
Washington, PA 15301
The employer is one of the largest wholesale grocery suppliers in the Northeast.
Confers with department heads to discuss possible new sales campaigns and promotional opportunities
Advises retailers on advertising and promotional programs and develops advertising strategies for these retailers.
Negotiates advertising rates and contracts with representatives of various advertising media including print, radio, television and billboard, and advertising agencies.
Allocates advertising space to departments or products of organization.
Reviews and approves television and radio advertisements before release.
Establishes fees for advertising department services.
Responsible for Advertising and Marketing budget achievement.
Directs department personnel engaged in developing and producing advertisements.
Directs research activities concerned with gathering information or with compilation of statistics pertinent to planning and execution of advertising sales promotion campaigns.
Directs preparation of special promotional features.
Monitors and analyzes sales promotion results to determine cost effectiveness of promotion campaign.
Establishes marketing goals to ensure share of market and profitability of services.
Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of retail stores, as well as C&S Marketing services.
Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.
Oversees Personalized Marketing program and develops specific marketing programs and strategies in conjunction with retailer participants.
Achieves satisfactory profit/loss ratio and share of market performance in relation to established standards and to general and specific trends within the industry and the economy.
Ensures effective control of marketing results and that corrective action takes place to achieve marketing objectives within designated budgets.
Evaluates market reactions to advertising programs and merchandising policy to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Conducts marketing surveys on current and new service concepts, including consumer research and focus group activities.
Prepares marketing activity reports.
Provides advice on community relations projects and activities, arranges for company tours, and conducts and interprets customer and public opinion surveys
Oversees all creative output as it relates to trade publications and other marketing materials.
Plans and oversee weekly marketing meetings, quarterly and annual planning meetings.
Maintains relationships with professional services companies; i.e. printer, equipment suppliers, marketing software companies, etc.
Bachelor's Degree or equivalent work experience
Minimum 10 years' experience in the industry and 5 years' management experience
Understanding of core competencies of wholesale model; understanding of commodities and how they work
Able to lead others and set and communicate direction
Negotiation, organization, prioritization, and problem solving skills
Able to multitask in a fast-paced environment
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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