Director, Product and Solutions Marketing Cordis Cardiovascular
Healthcare - Physician
7 Riverside Dr
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The Company and Business
Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a global, integrated healthcare services and products company, providing customized solutions for hospitals, healthcare systems, pharmacies, ambulatory surgery centers, clinical laboratories and physician offices worldwide. The company provides clinically proven medical products and pharmaceuticals and cost-effective solutions that enhance supply chain efficiency from hospital to home. Cardinal Health connects patients, providers, payers, pharmacists and manufacturers for integrated care coordination and better patient management. Backed by nearly 50 years of experience with more than 40,000 employees in nearly 60 countries, Cardinal Health ranks as #34 on the Global Fortune 500.
Reporting directly to Vice President Marketing the Director, Product and Solutions Marketing Cordis Cardiovascular is responsible for the development and execution of the Marketing Plan for CAH Cordis Cardiovascular Products in the United States, including strategic planning, base business strategy, new product launches and business development / other growth drivers activities, in order to strengthen Cardinal Health s US market position as well as maximize revenue growth within a defined budget. These activities include but are not limited to:
Formulating the marketing strategy and tactics to meet company goals
Developing key business performance metrics, and tracking achievement vs. plan
Developing go-to-market models for new and existing products
Identifying new business opportunities
Building strong customer relationships
Responsibilities and Accountabilities
Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the business plans
Assume overall responsibility for developing the annual marketing plan (both strategic and tactical) for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget
Prepare new product marketing plans for product introductions in cooperation with colleagues in Regulatory, Clinical, Finance and Sales
Work closely with US market leaders to support development of next generation products (organic and BD pipeline) and ensure Cardinal Health continues to have the best in industry portfolio with strong technology platforms
Establish a system of data analytics and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing team
Maintenance of a continual focus on potential clients and current clients needs and is solution oriented in meeting those needs
Participate on relevant US medical industrial committees ensuring that the company has a high level of professional standing
Develop ongoing liaison with key opinion leaders to ensure that significant developments in the field are identified and monitored
Responsible for performance appraisal of marketing and sales managers and for providing training and development opportunities.
Develop the supporting business case and P&L based on the strategic plan
Drive go-to-market tactics, meet or exceed acquisition-related performance goals based on key performance metrics around order volume, revenue growth and customer acquisition
Forward thinking and research (market analysis, monitoring of competitive activity and identification of client s needs) for new strategic business opportunities
Analyze competitor products and features, selected financial metrics, and industry trends to benchmark organizational performance to the industry and other competitors in the US
Formulates and ensures execution of Marketing Plan
Ensures achievement of key milestones on time
Provides forecast and key inputs for financial model
Prepares and directs execution of product launch on time
Data analytics driven capability
Develops clear analysis of current market macro environment, market strengths and gaps, opportunities and risks
Provides key inputs for strategic planning process
KOL & Key Accounts Engagements
Builds strong customer relationships, including KOLs and emerging leaders
Establishes VOC surveys to monitor company / product perception
Actively engages key accounts and monitors revenue contributions
Cardinal Health & CAH Brand
Stands as ambassador of Cardinal Health / CAH brand and monitors internal / external perceptions
Key Experiences / Requirements
Bachelor s degree in related field and 10+ years experience in marketing, preferably in medical device industry
Master of Business Administration preferred
Extensive knowledge of medical device industry and company products required.
8+ years experience in direct management of marketing individuals required
High enthusiasm, creativity and desire to work on an innovative team
Very strong analytical, strategic thinking, communication, negotiation, and general business skills required
Demonstrates persistence and overcomes obstacles
Identifies and resolves problems in a timely manner and is comfortable making both monetary and strategic decisions
Ability to initiate strategy discussions, executes projects, and manages various marketing activities
Ability to perform in a team-oriented environment and is comfortable leading projects to completion.
Effective communications with clear and precise written documentation.
Ability to analyze, organize and integrate large amounts of complex, disparate information into clear concise presentations and plans
Entrepreneurial personality with a bias for action and works well under pressure
Overall management responsibilities for Marketing function and team, through direct and indirect line managers
Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.