Accountable for the marketing profit & loss of one or more marketing programs within the Direct to Consumer's major marketing lines and/or Marketing Development area. Program Managers work with Marketing Line Manager(s) to formulate campaign strategy, plan, organize, and implement marketing initiatives to reach the department's overall goals for growth in market share and profit, focusing on both long and short term marketing profit.
Essential Job Functions:
Participates in marketing strategy planning, both short and long range, and provides ideas, target market research and other necessary information for the planning process.
Oversee and prepare annual marketing plans and sales budget for individual area of responsibility by appropriately evaluating and recommending short and long-term strategies, as well as, managing expense budget to ensure financial sales and profitability objectives are met.
May lead and direct project teams for implementing marketing projects to ensure project objectives including budget and profit objectives are attained. Plans and coordinates cross-functional work teams, establish priorities and resolve conflicts.
Guide the generation of creative materials, including direct mail, inserts, email campaigns, third party solicitations, and other new media as available through the creative development process.
Develop creatives and messages appropriately aligned to the Mutual of Omaha brand, including working with internal partners (Legal, Compliance) to assure creative appropriateness for the competitive and regulatory environments.
Collaborates with the Analytics and Targeting teams to formulate sound test designs that will validate new programs, new creative, or changes in program direction.
Perform the required work to implement the individual executions of new and existing campaigns.
Actively supports marketing research projects, to include the acquiring, analyzing and disseminating of external, qualitative and quantitative intelligence which impacts revenue and market share.
Works closely with the Market Research Department to define target markets and to determine what customers want. Coordinates market surveys and analysis of the data and determines the most effective way to use customer data. Compiles and maintains relevant market data
Drive the design of research programs, direct and coordinate execution with both internal and external business partners, analyze and report on implications and recommendations
Communicate to required internal and external constituencies so that key partners are aware and well informed of the department's strategic marketing direction.
Analyze and report to Leadership team the program performance, including variances and proposed course corrections.
Support, as needed, the preparation of annual marketing strategy and business plans for the unit.
Support preparation of budgets and supports budget reporting for assigned products.
Maintain awareness of competitive environment, insurance industry and key industry regulations which may impact program and/or business model as well as overall Division strategic objectives.
This position requires extensive or prolonged typing/keyboarding.
This position requires up to 33% travel, which may include flying and/or driving and some overnight stays.
This position requires sitting over 66% of the time.
This position requires Visual Acuity at 20 inches (or less) over 66% of the time.
This job posting is reflective of the Product Marketer essential functions, qualifications, and physical requirements. The Sr Product Marketer level has variable essential functions, qualifications and physical requirements. Competency and skill set will determine level of placement within the posted job family.
Previous experience in marketing principles and strategy, marketing campaigns, advertising and insurance practices and regulations
Good project management and organizational skills, the ability to work well under tight deadlines.
Strong oral and written communication, problem-solving skills, analytical ability and sound judgment.
Ability to work independently and as part of a team, training, and guiding others
Sound strategic thinker
Demonstrates good problem solving skills and sound business decisions
Ability to manage multiple projects, deadlines and priorities
Results driven, self motivated team-player
Good verbal and written communication
Bachelor's Degree in related field
3 years of relevant work experience
Experience in applying qualitative and quantitative research to serve key marketing and business objectives.
Exposure to digital marketing channels.
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* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.