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The Manager Creative Strategy: Social will develop materials to be executed support of products and strategic platforms. The candidate will partner with internal stakeholder groups (i.e. Customer Experience, Device Marketing, Consumer Marketing, Media, Product, GTM, Integrated Marketing) to develop an integrated approach across all social channels. The Manager will work with 140 and agency teams to see projects through to completion. There will be a strong focus on delivering a premium customer experience, driving sales and furthering our brand narrative. The Manager will coordinate the planning and execution of projects ensuring they are best-in-class, completed on time, on-budget and on-strategy, supporting our key programs and initiatives based on business priorities.
Primary Job Responsibilities
This position requires the ability to lead Verizons social communications strategy in the development and execution of innovative and engaging customer experiences. They will own the development of the overarching Verizon narrative for the social channels and maintain oversight of ensuring that it is accurately and effectively carried through all work from all teams. The candidate will manage messaging and creative supporting product launches, key products and services across all social channels. Includes responsibility for developing creative strategy and messaging elements with a focus on furthering the Verizon value proposition and to ensure a clear, engaging message to customers resulting in driving key business results. The candidate would lead the process, working with our Marketing and Consumer partners and agencies on creative and messaging strategy development and delivery/launch. To succeed, candidate must be able to make informed quick decisions and have a solution oriented approach to their work
This position is responsible for preparing and providing briefs to internal and external agency teams to align on objectives and creative direction, while ensuring the agencies stay aligned on strategy, on brief and manage to business objectives and budget. The candidate would work with various agencies/internal and external partners to handle testing and execution of elements in our social channels.
Under the new Channel Communications Team, this position is responsible for alignment and integration with inter and cross channel teams, managing the ongoing communication with these stakeholders for applicable projects. Key partners include, but not limited to other Channel Communications teams (ie .Retail and Digital), Integrated Marketing, Media, GTM, Brand, Production, Customer Experience/Design, Digital Ops, Product and Device teams. Additionally, collaboration with internal partners/integrated marketing is vital to ensure creative remains consistent with other channels to reinforce the message and result in immediate customer action. The candidate must be able to strike the balance of when to lead creative development and when to be a part of a more integrated team, which will vary by project.
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When you join Verizon...
Youll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering Americas fastest and most reliable network, were leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but were about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.